British Farmers should look to the Islamic and Halal market

A new report published about the Halal market provides a revealing insight into the red meat industry in England.

The Muslim population in England is approaching 3% yet we consume almost 20% of the lamb slaughtered. Now that there is for the first time authoritative and qualitative research on the Halal habits of the Muslim community the agricultural sector namely British farmers need to urgently accommodate the demands of this important and valuable customer base.

This excellent article in Herald Scotland by Rog Wood correctly underlines the importance of British Farmers readjusting their marketing strategies to take into account the Muslim market which accounts for almost 30% of all sheep meat eaten in Europe. Unless UK farmers want to be eclipsed by French or New Zealand Farmers then someone needs to urgently provide them with a calender that highlights the Muslim religious festivals of Eid when sheep and lamb demand is at its height.